Wednesday, November 27, 2013

1218. SOCIAL MEDIA IN VETERINARY PRACTICE - draft report for Myanmar Vet Conference Feb 2, 2014

1306clara.chua, daniel

is the link to Univ California Davis Vet School in my blog. Pl use the info to save you time

Add the following:
Under "Discussion"
Good design is important in designing your product (1) like the social media webpages as many viewers will not return  to view poorly designed ones like Facebook. Good, preferably daily updated contents are necessary to connect and communicate with viewers. Any website not updated regularly (less than a week) will not get repeat viewers as they do not waste their precious online time going to inactive hyperlinks.   Navigation to links must be easily available and used. Good design webpages like UCLA has been shown earlier.

Under "Sharing my social media experiences"

For social media, I use 2 platforms:

1. The corporate website  www.toapayohvets (image) since the start of the world wide web in 1997 (Clara to verify by researching). I paid a US webmaster to start up. The website was grey and white in the pioneer days. She could not cope with my demand for instant updates and she charged for every update. This was too costly for me. I discovered Microsoft Frontpage software which allowed me to update my own website and this is what I have done over the last 20 years. (image of 2013 webpage) and has around 100,000 views.  

My advice for the average busy vet works 10-12 hours per day is to focus on one platform to be successful in the top 10 search rankings of Google and YouTube where the younger generation usually seek to find what veterinary services they desire.

2.  I use (image) since 2010 for my own research reports on hamsters, dogs, cats and other small animals. In 2013, there have been over 200,000 page views and 43 followers (image). I do not pay Google to market my blog but the search engines have ranked many pages on the top 10 as the content is relevant. For example; goto Google and search "hamster tumours vets" on Nov 28, 2013, I can see the first 2 listings refer to my webpages. They are as follows:

About 390,000 results (0.28 seconds) 

Search Results

  1. Hamsters -
    Nov 12, 2013 - Toa Payoh Vets Clinical Research - Hamster Tumours & Other Cases - Page 1. More Hamster Tumours - Page 2. Anaesthesia, Surgery ...
    You've visited this page 2 times. Last visit: 11/5/13

  2. Hamster with tumour at the hip - YouTube

    Jan 16, 2013 - Uploaded by Toa Payoh Vets
    Hamster with tumour at the hip is removed. Early detection and removal is best for the hamsters. Toa Payoh ...

(2) Reference for google search words "hamster tumours vets"

(1) Reference: Good Design For Daily Living - Dick Powell and Seymour Powell. National Library talk Nov 2006. Link is at:

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